Vision：
By creating a stable, secured and developed environment, to provide a good workplace, and offer the opportunity of lifelong career, we can help our employees to pursue a lifelong profession.
Mission：
See clearly people’s needs:
Besides the premise of safety, convenience and environmental friendly, we imbue daily necessities with artistic, cultural, emotional and functional innovation by adding creativity. Let the simplest utensils around us bring us to savor, touch and even smile to our lives.
Goal：
The design ability of Taiwanese has gradually stood out conspicuously in the whole world.
However, many good designers don’t know how to produce and promote what they've designed.
By cooperating with them, we can infuse creativity into brands and products. We can also help Taiwan’s good designs to build up a stable and long-term business model; Last but not least, bring Taiwan to the world arena to let the world recognize Taiwan !
